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Listen/watch to the podcast episode on cold outreach HERE

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1. Pre-call prep

• Know your ICP: Be clear on who you're calling (title, role, industry, pain points).
• Have a clear “wedge”: What specific, measurable problem do you solve?
• Script, but don’t sound scripted: Use a flexible talk track, not a robotic script.

2. Opening (0:00–0:30)

Purpose: Buy 30 seconds. Create curiosity, not pressure.

• “Hey [Name], it’s [Your Name]. Quick one - I help [target persona] fix [specific problem]. Can I steal 30 seconds to see if this is even relevant?”
• “Hey [Name], I just started a business 6 months ago, helping XYZ do XYZ, and I was wondering if I could pick your brain about XYZ, as that’s what I am seeing now in the industry.“

Be calm, casual, confident. Don’t oversell.

If they say no, ask if you can call at some other time, if so when. Try to put it on a calendar.

3. The relevance check (0:30–2:00)

Purpose: See if they have the problem. Show you’re not wasting their time.

Ask a punchy question based on your offer’s value:

“Just curious — how are you currently handling [problem you solve]?”

“Do you ever run into [pain point] when trying to [specific job-to-be-done]?”

Listen for signals, not just answers: Pain, frustration, curiosity = green lights.